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<title><![CDATA[Dave Scelba Blog]]></title>
<link><![CDATA[http://www.davescelba.com/Dave-Scelba.aspx?tagid=14&amp;rss=blog&amp;rss=blog]]></link>
<description><![CDATA[Dave Scelba Blog]]></description>
<language><![CDATA[en-US]]></language>

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  <title><![CDATA[Dave's Outlook on Marketing Economics]]></title>
  <description><![CDATA[If you&rsquo;re a marketing or communications professional, you&rsquo;re facing new budgetary challenges each and every day. Senior management can&rsquo;t prepare strategic plans and are afraid to invest back into the businesses simply because they have no idea what&rsquo;s going to happen next. In fact, every time we think things can&rsquo;t get any worse, we&rsquo;re proven wrong, because they do.]]></description>
  <pubDate>Fri, 14 Oct 2011 17:10:21 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/October-2011/Dave-s-Outlook-on-Marketing-Economics.aspx?feed=blog]]></link>     	
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<item>
  <guid isPermaLink="false">d0d5d072-e62f-48e9-8615-75ff56154639</guid>
  <title><![CDATA[Reach Out and Touch Someone]]></title>
  <description><![CDATA[It&rsquo;s Social Media Day! Are you kidding me? Social Media Day &hellip; that&rsquo;s like dedicating a special Day to celebrate Advertising, Public Relations, Direct Mail or Trade Shows. Do we really need to have another day to sell more Hallmark cards which only leads to killing more trees and destroying the environment? Hey if we&rsquo;re going to celebrate a special day to social media shouldn&rsquo;t we be honoring the original technology &hellip; the telephone. Remember the first social networking tagline, reach out and touch someone?]]></description>
  <pubDate>Thu, 30 Jun 2011 13:53:30 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/June-2011/Reach-Out-and-Touch-Someone.aspx?feed=blog]]></link>     	
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  <title><![CDATA[Steve Adubato Interviews Dave Scelba on PBS]]></title>
  <description><![CDATA[I've had many requests to post my recent interview with Steve Adubato that aired on PBS for his show One-on-One. We have a great 8 &frac12; minute exchange about marketing misconceptions, branding, research, social media for business, today's websites and more.   Hope you enjoy the segment.]]></description>
  <pubDate>Wed, 11 May 2011 17:05:49 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/May-2011/Steve-Adubato-Interviews-Dave-Scelba-on-PBS.aspx?feed=blog]]></link>     	
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  <title><![CDATA[Applying Social Media to Your Business]]></title>
  <description><![CDATA[I&rsquo;ve recently fine tuned a four step practice that will help you effectively apply social media to improve your business and to help remember the steps in the four simple trilogies I&rsquo;ve created.]]></description>
  <pubDate>Wed, 04 May 2011 12:49:38 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/May-2011/Applying-Social-Media-to-your-Business.aspx?feed=blog]]></link>     	
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<item>
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  <title><![CDATA[3-I Formula for Social Business Networking]]></title>
  <description><![CDATA[Let's be honest, if you're in business the only reason you really want to use social media networking is to increase your sales. I'm pretty sure you don't care about your wife's fifth cousin removed who just went to Disney World and posted 500 pictures of her vacation, which are now populating your business page. There is a simple formula you can implement to better utilize your various social media networks and see results immediately.]]></description>
  <pubDate>Mon, 10 Jan 2011 16:01:45 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/January-2011/3-I-Formula-for-Social-Business-Networking.aspx?feed=blog]]></link>     	
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<item>
  <guid isPermaLink="false">1375eb4f-fae5-4b9f-a058-1e7eb7f8aff4</guid>
  <title><![CDATA[The 3 E's for Effective Communications]]></title>
  <description><![CDATA[Entertain...Educate...and Engage. These are the three essential elements of the 3E formula for effective and efficient communications.]]></description>
  <pubDate>Thu, 09 Dec 2010 17:35:30 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/December-2010/The-3-E’s-for-Effective-Communications.aspx?feed=blog]]></link>     	
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  <title><![CDATA[Increase Your Reach and Frequency ... Without Increasing Your Budget]]></title>
  <description><![CDATA[For over two years, I&rsquo;ve been preaching the benefits of re-purposing press releases and re-distributing content via video to social media networks and third party websites and Blogs.]]></description>
  <pubDate>Wed, 01 Dec 2010 12:57:13 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/December-2010/Increase-Your-Reach-and-Frequency.aspx?feed=blog]]></link>     	
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<item>
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  <title><![CDATA[Closing the Measurement Loop]]></title>
  <description><![CDATA[My blog was recently picked up by an old friend and fellow blogger, Josh Gordon <a target="_blank" href="http://jgordon5.typepad.com/content/">http://jgordon5.typepad.com/content/</a>.]]></description>
  <pubDate>Wed, 10 Nov 2010 16:12:21 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/November-2010/Closing-the-Measurement--Loop.aspx?feed=blog]]></link>     	
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  <title><![CDATA[What Does $150,000 Get You?]]></title>
  <description><![CDATA[Well, you can buy one B&amp;W page in the NY Times and reach their Manhattan circulation only. You can buy a billboard in Times Square, but just for two months. You can place one or two ads in a nationwide consumer magazine. Or you can invest in a comprehensive public relations, publicity and social media strategy and reach millions of people virtually each and every day.]]></description>
  <pubDate>Tue, 26 Oct 2010 17:38:52 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/October-2010/What-Does-$150,000-Get-You-.aspx?feed=blog]]></link>     	
</item>
<item>
  <guid isPermaLink="false">15e505e4-975a-459f-9a4a-3c93d6448c7d</guid>
  <title><![CDATA[Re-branding is Like a Facelift]]></title>
  <description><![CDATA[Re-branding is a lot like getting a facelift. You can have a minor nip and tuck every few years and it&rsquo;s so gradual no one ever suspects anything was done. In fact, friends and family probably think you&rsquo;re eating right, exercising or were just born with good genes.]]></description>
  <pubDate>Wed, 20 Oct 2010 10:29:08 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/October-2010/Re-branding-is-Like-a-Facelift.aspx?feed=blog]]></link>     	
</item>
<item>
  <guid isPermaLink="false">477c9ca5-eb9a-4a1a-bf74-65387c600165</guid>
  <title><![CDATA[The 3 R’s of Marketing]]></title>
  <description><![CDATA[The general public perceives the <strong>3 R&rsquo;s</strong> to stand for <strong>R</strong>eading, w<strong>R</strong>iting and a<strong>R</strong>ithematic. But if you&rsquo;re a marketing and communications professional the <strong>3 R&rsquo;s </strong>really should stand for <strong>R</strong>e-purpose, <strong>R</strong>e-distribute and <strong>R</strong>e-allocate.]]></description>
  <pubDate>Mon, 04 Oct 2010 16:34:46 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/October-2010/The-3-R’s-of-Marketing.aspx?feed=blog]]></link>     	
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  <title><![CDATA[What Should You Pay For Creative?]]></title>
  <description><![CDATA[I&rsquo;m sure you&rsquo;ve heard the old cliché &ldquo;creative isn&rsquo;t creative unless it sells.&rdquo; While there is a lot of truth to that statement, the question remains the same ... how much are you willing to pay or invest to find out if the creative sells?]]></description>
  <pubDate>Fri, 01 Oct 2010 16:36:58 GMT</pubDate>
  <link><![CDATA[http://www.davescelba.com/Dave-Scelba/October-2010/What-Should-You-Pay-For-Creative.aspx?feed=blog]]></link>     	
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