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Branding

Steve Adubato Interview

I've had many requests to post my recent interview with Steve Adubato that aired on PBS for his show One-on-One. We have a great 8 ½ minute exchange about marketing misconceptions, branding, research, social media for business, today's websites and more. Hope you enjoy the segment.

Re-branding is Like a Facelift

Re-branding is a lot like getting a facelift. You can have a minor nip and tuck every few years and it’s so gradual no one ever suspects anything was done. In fact, friends and family probably think you’re eating right, exercising or were just born with good genes.

The same is true for companies that routinely update their logos, jingles and marketing tactics which collectively contribute...