Apr 11, 20191 minSharp Spring Branding TipsEstablishing a respected brand is critical to obtaining new customers, and more importantly, for converting the ones you have into loyal...
Apr 11, 20191 minSocietal and Environmental MarketingMillennials are an influential buying generation and have driven companies to become more socially and environmentally continence and...
Apr 11, 20191 minMarketing ObjectivesA company’s senior management is responsible for formulating the overall general business strategy. This strategy is then interpreted and...
Apr 11, 20191 minSix More P's – Marketing MixThe digital age has created additional customer touchpoints. Six more P’s have been added to the original four and address the unique...
Apr 11, 20191 minProduct Life CycleThe PLC or Product Life Cycle is a marketing tool to manage and monitor a products or services life expectancy. It’s a financial trend...
Apr 11, 20191 minPositioning and Marketing ConceptsPositioning and Marketing Concepts are two critical components when bringing a product or service to market. Positioning – is concerned...
Apr 11, 20191 minMarketing OrientationsOrientations – are "philosophies and organizational cultures established by senior management. Product Orientations are based on the...
Apr 11, 20191 minMarketing and Market ResearchMarketing is the thinking and creation of strategies to bring a product or service to market. Smart marketing professionals understand...
Apr 11, 20191 minIntegrated Marketing MixAn integrated marketing communications mix is used to reach, engage, and provoke audience-centered conversations in the most effective...
Apr 11, 20191 minEstablishing a Marketing PlanSenior management dictates a company’s strategic direction or mission and the marketing plan is developed to effectively support that...
Apr 11, 20191 minDigital MarketingDigital marketing uses digital and mobile platforms and channels to engage audiences. Real time measurement provides real time...
Apr 11, 20191 minCustomer and Product FocusSuccessful marketing plans focus on both the customer and the product. The formal approach to customer-focused marketing is called SIVA …...
Apr 11, 20191 min4P Marketing MixIn the 1940’s Harvard Professor James Culliton introduced the concept that marketers are "mixers of ingredients,". His colleague Neil...
Oct 28, 20161 minReal Superheroes Wear PinkThe finale to our Real Men Wear Pink series. Thank you to everyone who supported our campaign with generous donations and spreading the...
Oct 18, 20161 minDave Scelba Sports Pink TutuDave goes to ballet class for American Cancer Society, raising funds and awareness for breast cancer. The American Cancer Society asked...
Oct 18, 20161 minDave Scelba: Pink Party CandidateRaising funds and awareness for breast cancer. The American Cancer Society asked me to participate in the Real Men Wear Pink campaign and...
Oct 18, 20161 minReal Men Wear PinkRaising funds and awareness for breast cancer. The American Cancer Society asked me to participate in the Real Men Wear Pink campaign and...
Apr 10, 20121 minTen Commandments Career Vs. JobCareer Day is an event sponsored by the NJ Advertising Club that I learned serves our community a dual purpose. While it provides college...
Oct 14, 20112 minDave's Outlook on Marketing EconomicsHow to invest your marketing budget. If you’re a marketing or communications professional, you’re facing new budgetary challenges each...