Establishing a respected brand is critical to obtaining new customers, and more importantly, for converting the ones you have into loyal ambassadors. Success...

Millennials are an influential buying generation and have driven companies to become more socially and environmentally continence and responsible. Green mark...

A company’s senior management is responsible for formulating the overall general business strategy. This strategy is then interpreted and implemented through...

The digital age has created additional customer touchpoints. Six more P’s have been added to the original four and address the unique B2B, Service and Retail...

The PLC or Product Life Cycle is a marketing tool to manage and monitor a products or services life expectancy. It’s a financial trend analysis based over a ...

Positioning and Marketing Concepts are two critical components when bringing a product or service to market. Positioning – is concerned with how a product or...

Orientations – are "philosophies and organizational cultures established by senior management. Product Orientations are based on the feeling consumers will p...

Marketing is the thinking and creation of strategies to bring a product or service to market. Smart marketing professionals understand the importance of cond...

An integrated marketing communications mix is used to reach, engage, and provoke audience-centered conversations in the most effective and cost-efficient way...

Senior management dictates a company’s strategic direction or mission and the marketing plan is developed to effectively support that direction. Marketing st...

Digital marketing uses digital and mobile platforms and channels to engage audiences. Real time measurement provides real time adjustments of messaging and b...

Successful marketing plans focus on both the customer and the product. The formal approach to customer-focused marketing is called SIVA … Solution, Informati...

In the 1940’s Harvard Professor James Culliton introduced the concept that marketers are "mixers of ingredients,". His colleague Neil Borden, followed by coi...

The finale to our Real Men Wear Pink series. Thank you to everyone who supported our campaign with generous donations and spreading the word by sharing our v...

Dave goes to ballet class for American Cancer Society, raising funds and awareness for breast cancer. The American Cancer Society asked me to participate in ...

Raising funds and awareness for breast cancer. The American Cancer Society asked me to participate in the Real Men Wear Pink campaign and it’s been an absolu...

Raising funds and awareness for breast cancer. The American Cancer Society asked me to participate in the Real Men Wear Pink campaign and it’s been an absolu...

Career Day is an event sponsored by the NJ Advertising Club that I learned serves our community a dual purpose. While it provides college students an opportu...

How to invest your marketing budget. If you’re a marketing or communications professional, you’re facing new budgetary challenges each and every day. Senior ...