- Apr 11, 2019
- 1 min
Sharp Spring Branding Tips
Establishing a respected brand is critical to obtaining new customers, and more importantly, for converting the ones you have into loyal...
- Apr 11, 2019
- 1 min
Societal and Environmental Marketing
Millennials are an influential buying generation and have driven companies to become more socially and environmentally continence and...
- Apr 11, 2019
- 1 min
Marketing Objectives
A company’s senior management is responsible for formulating the overall general business strategy. This strategy is then interpreted and...
- Apr 11, 2019
- 1 min
Six More P's – Marketing Mix
The digital age has created additional customer touchpoints. Six more P’s have been added to the original four and address the unique...
- Apr 11, 2019
- 1 min
Product Life Cycle
The PLC or Product Life Cycle is a marketing tool to manage and monitor a products or services life expectancy. It’s a financial trend...
- Apr 11, 2019
- 1 min
Positioning and Marketing Concepts
Positioning and Marketing Concepts are two critical components when bringing a product or service to market. Positioning – is concerned...
- Apr 11, 2019
- 1 min
Marketing Orientations
Orientations – are "philosophies and organizational cultures established by senior management. Product Orientations are based on the...
- Apr 11, 2019
- 1 min
Marketing and Market Research
Marketing is the thinking and creation of strategies to bring a product or service to market. Smart marketing professionals understand...
- Apr 11, 2019
- 1 min
Integrated Marketing Mix
An integrated marketing communications mix is used to reach, engage, and provoke audience-centered conversations in the most effective...
- Apr 11, 2019
- 1 min
Establishing a Marketing Plan
Senior management dictates a company’s strategic direction or mission and the marketing plan is developed to effectively support that...
- Apr 11, 2019
- 1 min
Digital Marketing
Digital marketing uses digital and mobile platforms and channels to engage audiences. Real time measurement provides real time...
- Apr 11, 2019
- 1 min
Customer and Product Focus
Successful marketing plans focus on both the customer and the product. The formal approach to customer-focused marketing is called SIVA …...
- Apr 11, 2019
- 1 min
4P Marketing Mix
In the 1940’s Harvard Professor James Culliton introduced the concept that marketers are "mixers of ingredients,". His colleague Neil...
- Oct 28, 2016
- 1 min
Real Superheroes Wear Pink
The finale to our Real Men Wear Pink series. Thank you to everyone who supported our campaign with generous donations and spreading the...
- Oct 18, 2016
- 1 min
Dave Scelba Sports Pink Tutu
Dave goes to ballet class for American Cancer Society, raising funds and awareness for breast cancer. The American Cancer Society asked...
- Oct 18, 2016
- 1 min
Dave Scelba: Pink Party Candidate
Raising funds and awareness for breast cancer. The American Cancer Society asked me to participate in the Real Men Wear Pink campaign and...
- Oct 18, 2016
- 1 min
Real Men Wear Pink
Raising funds and awareness for breast cancer. The American Cancer Society asked me to participate in the Real Men Wear Pink campaign and...
- Apr 10, 2012
- 1 min
Ten Commandments Career Vs. Job
Career Day is an event sponsored by the NJ Advertising Club that I learned serves our community a dual purpose. While it provides college...
- Oct 14, 2011
- 2 min
Dave's Outlook on Marketing Economics
How to invest your marketing budget. If you’re a marketing or communications professional, you’re facing new budgetary challenges each...