Oct 20, 20102 minRebranding is Like a FaceliftRoutinely updating logos, jingles and marketing tactics which collectively contribute to the overall image. Re-branding is a lot like...
Oct 4, 20101 minThe Three R's of MarketingIn marketing and communications the 3 R's should stand for Re-purpose, Re-distribute, and Re-allocate. The general public perceives the 3...
Oct 1, 20102 minWhat Should You Pay for Creative?How much are you willing to pay or invest to find out if the creative sells? I’m sure you’ve heard the old cliché “creative isn’t...