Dave's Outlook on Marketing Economics

How to invest your marketing budget. If you’re a marketing or communications professional, you’re facing new budgetary challenges each...

Increase Your Reach and Frequency

Reach a larger audience without increasing your budget. For over two years, I’ve been preaching the benefits of re-purposing press...

What Does $150,000 Get You?

What's the best use of a $150,000 marketing budget? Well, you can buy one B&W page in the NY Times and reach their Manhattan circulation...

What Should You Pay for Creative?

How much are you willing to pay or invest to find out if the creative sells? I’m sure you’ve heard the old cliché “creative isn’t...