How to invest your marketing budget. If you’re a marketing or communications professional, you’re facing new budgetary challenges each and every day. Senior ...

Reach a larger audience without increasing your budget. For over two years, I’ve been preaching the benefits of re-purposing press releases and re-distributi...

What's the best use of a $150,000 marketing budget? Well, you can buy one B&W page in the NY Times and reach their Manhattan circulation only. You can buy a ...

How much are you willing to pay or invest to find out if the creative sells? I’m sure you’ve heard the old cliché “creative isn’t creative unless it sells.” ...