Oct 14, 20112 minDave's Outlook on Marketing EconomicsHow to invest your marketing budget. If you’re a marketing or communications professional, you’re facing new budgetary challenges each...
Dec 1, 20102 minIncrease Your Reach and FrequencyReach a larger audience without increasing your budget. For over two years, I’ve been preaching the benefits of re-purposing press...
Oct 26, 20102 minWhat Does $150,000 Get You?What's the best use of a $150,000 marketing budget? Well, you can buy one B&W page in the NY Times and reach their Manhattan circulation...
Oct 1, 20102 minWhat Should You Pay for Creative?How much are you willing to pay or invest to find out if the creative sells? I’m sure you’ve heard the old cliché “creative isn’t...
