Sharp Spring Branding Tips

Establishing a respected brand is critical to obtaining new customers, and more importantly, for converting the ones you have into loyal...

Societal and Environmental Marketing

Millennials are an influential buying generation and have driven companies to become more socially and environmentally continence and...

Marketing Objectives

A company’s senior management is responsible for formulating the overall general business strategy. This strategy is then interpreted and...

Six More P's – Marketing Mix

The digital age has created additional customer touchpoints. Six more P’s have been added to the original four and address the unique...

Product Life Cycle

The PLC or Product Life Cycle is a marketing tool to manage and monitor a products or services life expectancy. It’s a financial trend...

Positioning and Marketing Concepts

Positioning and Marketing Concepts are two critical components when bringing a product or service to market. Positioning – is concerned...

Marketing Orientations

Orientations – are "philosophies and organizational cultures established by senior management. Product Orientations are based on the...

Marketing and Market Research

Marketing is the thinking and creation of strategies to bring a product or service to market. Smart marketing professionals understand...

Integrated Marketing Mix

An integrated marketing communications mix is used to reach, engage, and provoke audience-centered conversations in the most effective...

Establishing a Marketing Plan

Senior management dictates a company’s strategic direction or mission and the marketing plan is developed to effectively support that...

Digital Marketing

Digital marketing uses digital and mobile platforms and channels to engage audiences. Real time measurement provides real time...

Customer and Product Focus

Successful marketing plans focus on both the customer and the product. The formal approach to customer-focused marketing is called SIVA …...

4P Marketing Mix

In the 1940’s Harvard Professor James Culliton introduced the concept that marketers are "mixers of ingredients,". His colleague Neil...