Reach Out and Touch Someone

Social Media Day It’s Social Media Day! Are you kidding me? Social Media Day … that’s like dedicating a special Day to celebrate...

Steve Adubato Interview on PBS

Dave Scelba speaks about marketing topics on the show One-on-One. I've had many requests to post my recent interview with Steve Adubato...

Applying Social Media to Your Business

Using the trilogy strategies to apply social media to your business. I’ve recently fine tuned a four step practice that will help you...

The 3 E's for Effective Communication

Entertain, Educate, and Engage Entertain...Educate...and Engage. These are the three essential elements of the 3E formula for effective...

Increase Your Reach and Frequency

Reach a larger audience without increasing your budget. For over two years, I’ve been preaching the benefits of re-purposing press...

Closing the Measurement Loop

Keep from over complicating the process, implement a simple three step approach. My blog was recently picked up by an old friend and...

What Does $150,000 Get You?

What's the best use of a $150,000 marketing budget? Well, you can buy one B&W page in the NY Times and reach their Manhattan circulation...

Rebranding is Like a Facelift

Routinely updating logos, jingles and marketing tactics which collectively contribute to the overall image. Re-branding is a lot like...

The Three R's of Marketing

In marketing and communications the 3 R's should stand for Re-purpose, Re-distribute, and Re-allocate. The general public perceives the 3...

What Should You Pay for Creative?

How much are you willing to pay or invest to find out if the creative sells? I’m sure you’ve heard the old cliché “creative isn’t...

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