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Positioning and Marketing Concepts

Updated: Apr 19, 2019

Positioning and Marketing Concepts are two critical components when bringing a product or service to market.

Positioning – is concerned with how a product or service is perceived in the minds of potential customers and differentiating it from any competitors.

Perceptual maps are created to compare competitive products and to evaluate perceptions, pricing and quality which is key to developing a products or services USP. Positioning is an essential component in an integrated marketing and communication strategy.

Marketing Concepts are designed to satisfy your customer’s needs, wants and demands.

Needs: are what people require to live healthy, stable and safe lives. Needs can be objective and basically the physical needs of food, water and shelter or they can be subjective and psychological related to the need of belonging to a family or social group and to support ones for self-esteem.

Wants: Are simply people’s desires, and their aspirations. Wants are not critical for basic survival and are often shaped by culture or peer-groups.

Demands: are economic in nature and are realized when a customer’s needs and wants are supported by their ability to pay for your products or services.

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